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The Founding Circle is open — privileged pricing on your first order. Every batch lab tested · Report on request. Complimentary shipping across India above ₹999. Sourced directly from local farmers · Swadeshi. आपला खान्देश, आपलं शुद्ध खाणं — pure food from our Khandesh

राम राम भाऊ!

Ram Ram bhau — welcome from Khandesh, Maharashtra

Back to Roots.Pure food, made the patient way.

Wood-pressed oils, A2 bilona ghee, raw forest honey and organic jaggery — pure, chemical-free kitchen staples made the traditional way and sourced directly from local farmers. One ingredient each. Nothing added. Nothing hidden.

Shop the Collection
Village time

ORGANIC JAGGERY POWDER गूळ पावडर 100% PURE 1 kg
WOOD-PRESSED GROUNDNUT OIL लाकडी घाण्याचे तेल 100% PURE 1 L
1000 ml
RAW FOREST HONEY शुद्ध मध 100% PURE 500 g

100%

Pure

The Wholepure Collection · आमची उत्पादने

Four essentials. One ingredient each.

Ghee, oils, honey and jaggery — every one made the traditional way, sourced directly from local farmers, and sealed with nothing added.

1000 ml
In the aangan · A2 Desi Cow Bilona Ghee · 1000 ml

Vedic Bilona

शुद्ध देशी तूप

A2 Desi Cow Bilona Ghee

“बिलोणानं तूप, एकदम शुद्ध शे!”Bilona ghee — absolutely pure!

Set into curd, hand-churned on a wooden bilona and slow-simmered into golden, granular ghee. One ingredient: 100% desi cow ghee.

  • Made from desi cow milk
  • Traditional bilona preparation
  • Rich aroma, authentic taste
Size

₹2,850

Inclusive of all taxes
1

100% desi cow ghee. Nothing else — no colour, no flavouring, no preservatives, no vegetable fat.

Whole desi cow milk is set into curd, hand-churned on a wooden bilona to draw out makkhan, and the makkhan is slow-simmered over a gentle flame until it turns golden and granular.

Keep the lid closed, away from sunlight and moisture, and always use a dry spoon. No refrigeration needed; grain and colour vary naturally with the season.

A spoon over hot bhakri or varan-bhaat, poured generously over mande and puran poli, or as the base for a fragrant tadka.

Complimentary shipping above ₹999
Sealed in food-grade glass
Batch number & packing date on every jar

The Purity Standard

Commercial Refined vs. the Wholepure Method

Most supermarket oils, ghee, honey and sugar go through industrial processes built for shelf life and scale. Here is what we do differently.

  1. Step 01

    Desi cow milk

    Whole milk from desi cows, never pooled from unknown sources.

  2. Step 02

    Curd first

    Milk is set into curd before it is ever churned.

  3. Step 03

    Hand-churned

    Wooden bilona churning draws out real makkhan.

  4. Step 04

    Slow-simmered

    Gentle heat for a golden, granular ghee.

  5. Step 05

    Lab tested

    Every batch tested; batch code on every jar.

Commercial refined products compared with the Wholepure method
What mattersCommercial refinedWholepure
Made fromMachine-separated creamHand-churned curd (bilona)
HeatFast, high heatSlow, gentle simmer
Chemical bleaching / solventsCommon in refined foodsNever
Preservatives & additivesOften addedZero
Aroma & textureFlat, uniformRich aroma, natural grain
Batch sizeIndustrial scaleSmall batch
TraceabilityRarely disclosedBatch no. + lab report

Sourced at the root

We source directly from local farmers and ethical growers — rightful prices for them, and no middlemen diluting the supply chain.

Made the patient way

Wooden bilonas, wooden ghanis and slow-boiled cane juice. Batches small enough that we can stand behind every single jar.

Nothing to hide

One ingredient on the label, a batch number on every jar, and lab results we are happy to share.

Every product, the traditional way

Old methods. No shortcuts.

The Bilona Way · बिलोणा

A day in the village. Milk to gold.

How our ghee is made — the slow, five-step bilona method Indian kitchens have trusted for generations. Scroll through the day; the village keeps time with you.

Dawn
  1. 01

    Dawn

    Desi cow milk

    The day begins with fresh, whole milk from desi cows on local farms.

  2. 02

    Evening

    Set into curd

    The milk is boiled, cooled and set overnight into thick curd — the step most commercial ghee skips.

  3. 03

    Before sunrise

    Hand-churned on a bilona

    In the bilona tradition, the curd is churned with a wooden madhani — the two-way churn — until golden makkhan rises.

  4. 04

    Morning

    Slow-simmered

    The makkhan is simmered over a gentle flame until it clarifies into fragrant, granular ghee.

  5. 05

    Afternoon

    Tested, sealed & batch-coded

    Each batch is lab tested, filtered, filled in glass and marked with its batch number and packing date.

Lab Reports

Read every number. We print them all.

Transparency isn't a slogan on a jar. It's the full nutrition panel, the certifications behind it and a batch number you can trace.

Nutritional Information

A2 Desi Cow Bilona Ghee · approximate composition per 100 g

Energy
896.40 kcal
Fat
99.72 g
Saturated fat
62.75 g
Trans fat
1.56 g
Cholesterol
182.8 mg
Vitamin A
936.6 (u)
Protein
0.0 g
Sugar
0.0 g
Iron
0.0472 mg
Sodium
1.83 mg

Ingredients: 100% Desi Cow Ghee. Values as printed on the Wholepure 1000 ml label.

  • Lab tested

    Every batch checked for purity and adulteration before packing.

  • ISO 9001:2015

    Certified quality management system.

  • FSSAI licensed

    Every Wholepure product is sold under a valid FSSAI licence.

  • 100% pure guaranteed

    Single ingredient. If it isn't pure, it isn't Wholepure.

रिपोर्ट पाहिजे? सांगा बिनधास्त!

Want the lab report for your batch?

Every jar carries a batch number and packing date. Send it to us on WhatsApp and we'll share that batch's report.

Request a batch report
The bilona tradition illustrated on the Wholepure label: a woman churning curd beside desi cows
आपला खान्देश, आपलं शुद्ध खाणं।Our Khandesh. Our pure food.

About Us · Our Story

Our Story. Back to Roots.

In today’s fast-paced world, finding food products that are genuinely pure, unadulterated, and free from harmful chemicals has become a luxury. At Wholepure, we decided to change this narrative. Our journey began with a simple yet powerful resolve: to bridge the gap between traditional goodness and modern households by delivering 100% natural, chemical-free staples straight to every home.

We don’t just supply food; we revive the traditional way of living. Inspired by the visionary ideals and timeless wisdom of Shri Rajiv Dixit Ji, who dedicated his life to self-reliance and the Swadeshi movement, Wholepure was born. His dream was to make Swadeshi a household reality across India, and today, that exact mission drives every single step we take.

Rooted in Ethics: Empowering Farmers

True purity cannot exist without fairness. We believe that health starts at the grassroots level—quite literally. That is why we bypass middlemen and source our products directly from local farmers and ethical growers. By doing this, we ensure two vital things:

  • Uncompromised Quality: You receive products that retain their natural nutrients, rich flavors, and wholesome integrity.

  • Economic Empowerment: Our farmers get rightful, direct compensation for their hard work, fostering a sustainable and equitable agricultural community.

Our Mission & Promise

Wholepure stands for uncompromising quality, absolute transparency, and a commitment to national self-reliance (Swadeshi). From cold-pressed oils and traditional bilona ghee to pure everyday staples, every product we offer is a testament to purity, health, and heritage.

When you choose Wholepure, you are not just choosing a healthier lifestyle for your family—you are becoming a part of a larger movement to support local farmers, honor our traditions, and build a swadeshi-driven future.

Swadeshi · Self-reliance · Purity

शुद्ध खा, निरोगी रहा।

Welcome to the Wholepure family.

From Our Tasting Circle

Tastes like it used to.

“The ghee smells exactly like the one my nani made in her kitchen. That grainy texture — you can't fake it.”

Ananya R.

Pune · A2 Bilona Ghee

“We stopped buying supermarket ghee entirely. A spoon on hot rotis and the whole house knows.”

Vikram S.

Mumbai · A2 Bilona Ghee

“I asked for the batch's lab report and they sent it the same day. That's the kind of brand I want in my kitchen.”

Meera K.

Bengaluru · A2 Bilona Ghee

Launch FAQ

Questions, answered honestly.

Can't find what you're looking for? Write to us at hello@wholepure.in — a founder replies.

Most ghee is made by heating cream separated from milk by machine. Bilona ghee is made the traditional way: whole milk is set into curd, the curd is hand-churned with a wooden bilona to draw out makkhan, and the makkhan is slow-simmered into ghee. It takes far more milk and time — and you can taste the difference in aroma and grain.

Our ghee is made only from the milk of desi (Indian) cow breeds. Milk from these breeds naturally contains the A2 type of beta-casein protein, which is why ghee made from it is described as A2 ghee.

A natural grain (danedar texture) is a hallmark of slow-simmered bilona ghee. Colour shifts gently with the season and the cows' diet — deeper gold in the green months, paler in summer. Both are signs of an unprocessed product.

Yes. Each batch is tested for purity and adulteration before it is packed, and every jar carries its batch number and packing date. Write to us with your batch number and we will share its report.

Please refer to the best-before date printed on your jar. Store it with the lid closed, away from sunlight and moisture, and always use a dry spoon. Ghee does not need refrigeration.

We ship across India. Most metro orders arrive within 3–5 working days and other locations within 5–8 working days. Shipping is complimentary above ₹999, and every glass jar is packed to arrive safely — if anything arrives damaged, we will replace it.